ATTITUDE OF UNIVERSITY STUDENTS TOWARD ADVERTISING IN THE CONTEXT OF THE EFFECT OF ADVERTISING

نویسندگان

چکیده

Advertising is an important component in manifesting the needs of consumers and producers as well answering those needs. The fact that advertising can reach large audiences brings along its capacity to influence various ways. criticized much it considered necessary, besides positive or negative reactions manifest attitude toward advertising. aim this research determine attitudes university students factors affecting attitude. According results survey study conducted with 291 using quantitative methods; when data assessed terms department, observed majoring Communications departments find advertisements more informative, entertaining, credible, valuable less irritating compared who are other than Communications. Undergraduate informative persuasive associate degree graduate students. When relationship between subdimensions examined, seen entertainment credibility value increase, irritation decreases informativeness increases; credible found entertaining. As valuable, irritating.

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ژورنال

عنوان ژورنال: Uluslararas? medya ve ileti?im ara?t?rmalar? hakemli dergisi

سال: 2023

ISSN: ['2757-6035']

DOI: https://doi.org/10.33464/mediaj.1228393